Room Turnaround (The Flip)
Category: lifestyle
The highly timed process of converting a single space from a ceremony layout into a reception setup.
Commonly referred to as "the flip," this occurs when a couple uses the same room for both their vows and dinner. Planners orchestrate a massive team of florists, catering staff, and decorators to completely swap out rows of chairs for dining tables, bars, and centerpieces—often within a tight 60-minute cocktail window.
Common Examples
- Executing a seamless room turnaround in under an hour requires assigning specific zones to the floral and catering crews.
- If your venue requires a room turnaround, ensure your cocktail hour venue is physically separate to shelter guests from the chaos.