MSRP (Manufacturer’s Suggested Retail Price)

Category: finance

The "sticker price" set by the vehicle manufacturer for the consumer.

MSRP is the recommended maximum price a dealer should charge for the vehicle. In high-demand markets, dealerships may apply a "market adjustment" markup above MSRP, while in surplus inventory scenarios, dealers negotiate downward from this baseline sticker price.

Common Examples

• The MSRP listed on the sticker includes all factory-installed luxury packages and the standard destination delivery fee.
• We managed to negotiate a final purchase price of two thousand dollars below the vehicle’s published MSRP sticker point.