Captive Finance Division
Category: finance
A financing arm owned directly by the automaker (like Toyota Financial Services) to handle customer loans and leases.
Captives act as a proprietary bank. By controlling the financing, the automaker can offer deeper subvented interest rates than outside commercial banks can provide. It serves as a major profit center and a tool for keeping buyers within the "brand circle" for life.
Common Examples
- The captive finance division offers exclusive lease-end trade-in bonuses, encouraging our existing owners to stick with the brand for their next car.
- By leveraging the captive finance arm, the manufacturer can provide zero-interest loan deals that independent banks would refuse to match.